In 2018, the State Agricultural Marketing Department of West Bengal decided to set up rice and pulse mills. The main aim of these mills would be to help preserve the quality of the famous aromatic heritage rice varieties of Bengal like Adanshilpa. They tied up with Sufal Bangla to sell these heritage grains directly to the people and that too with the right cost. Initiatives like these benefit the farmer and the consumer.
Adanshilpa is a heritage rice variety, native to West Bengal, that is being retailed in these outlets. It is a long grained, scented red rice that is high in fibre, iron and anthocyanins